Not every marketer has a ton of experience with text message marketing, which is why we’ve gathered our 10 most effective SMS marketing tips and best practices to share with you.
SMS is the most preferred way for billions to communicate, and 75% of consumers want to receive texts with special offers.
So we’ve put together this guide to text message marketing that people want to get. Find ways to remove potential friction from SMS campaigns, such as:
- Including an opt-out message by telling people that they can type “STOP” at any time.
- When people sign up, let them know how often to expect updates.
- Letting people know what kind of content they’ll be receiving.
In this article, you’ll learn the following 10 most effective SMS marketing tips, where to find more expert SMS marketing advice, and how to run effective text message marketing campaigns.
Send Exclusive Deals and Offers via Text
Launch Automated Drip Campaigns via Text
Use SMS Keywords for Opt-Ins
Trigger Live Agent Notifications
Run a Sweepstakes Contest
Use Live Chat to Convert Leads into SMS Contacts
Send Reminders and Confirmations via Text
Be Educational and Then Sell
Gather Feedback and Data
Send Short and Engaging Messages